BRODY HARFORD - FEATURE
Tell us about yourself. What is your background, and how did you get into photography?
I'm a San Diego based portrait and lifestyle photographer! I’ve been shooting for two and half years now. I first found photography while traveling the world during my time serving in the Navy. I was instantly hooked!
What does your post-production process look like?
My post production starts in LR where I cull all my images and tweak the colors. For about 90% of my images, I use the LiveFolk, Raven (retired), or Wolfpack presets. They really nail the skin tones! After I'm happy with the image, I send it over to Photoshop to retouch any skin and just clean the image up in general!
How has your photography style evolved over time?
This is honestly something I struggle with as a photographer, we are always pushing ourselves to get better and do new things. My style is constantly changing because I'm always trying new things. I really want my photos to have meaning and I think my style is headed in the right direction to accomplish this.
What are your favourite tools for capturing, editing, and enhancing your photographs?
My Wacom tablet is a must! I've almost become too dependent on it. Hahaha—I won't edit without it!
What is your greatest piece of advice for emerging photographers?
1. When setting up a shoot, communication is the most important thing. You need to be on the same page as everyone involved if you want to have a successful shoot. Build mood boards, talk to your model and team and get their input! Always make sure everyone is comfortable with what you are trying to accomplish! Team work makes the dream work!
2. Most of us have jobs outside of photography. I am a full time student at SDSU so it sometimes gets overwhelming to juggle both school and photography. My biggest advice for this is to have a hobby that isn't photography. It's ok to not shoot for a week. I love to surf, so when I feel overwhelmed I go surfing. It helps me clear my mind and regain focus.
3. Have gear that is reliable and that you feel comfortable using. I never take new gear out on a shoot. I always play with it around the house or photograph my friends. This allows me to feel comfortable with the gear before I take it on set.
What type of photography do you most enjoy?
I love meeting new people. I honestly love it just as much, if not more, than actually creating images. I am a very social person— I can talk your ear off! I love learning about people and what drives them. I always feel inspired after hearing someone’s story!
What are you discouraged about in your work/business? What encourages you?
As an artist, we constantly strive to do better. I need to realize that it's a process and no one is amazing overnight. I need to step back and enjoy how far I've come and how far I will go as a photographer.
When was a time you thought you would/had failed? How did you overcome it?
I brought a new lens to a shoot. I forgot to calibrate the lens to my body, so all my test images were coming out very soft. I shot the entire set in manual focus. It was pretty painful to make the model stay so still but she was amazing and we ended up capturing some amazing images!
What defines success for you as a photographer? If you never achieve that, will you still be satisfied with what you do?
This is a very interesting question because success can be defined in many different ways! I'd love to have my images in store fronts or on billboards but I'd truly feel successful if I just create meaningful images with people who have a passion for creating art!
BRODY HARFORD - GEAR LIST
Canon 24-70 2.8L ii
Canon 85 1.4L