Jon Cruz is a portrait photographer based in San Francisco, CA. He's also a great friend of Tribe, and the nicest guy on the block!

Though he works as a full time graphic designer, he is fast becoming a well known & sought after fashion photographer in the Bay area, LA, and beyond.

In this interview, Jon shares about planning shoots with a team of artists, using mood boards to help create a solid artistic vision for projects, and working with modeling agencies. We also discuss the advantages of keeping photography as a side gig, and the freedom that comes with that.

Jon shares his story, as well as his experience photographing cities from a helicopter!


Richard McDowell